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About Us
For nearly 70 years, we've been supporting growing families around the world. At Graco, we understand what you're going through because we're parents, too. Our goal is to help make every moment, from the big milestones to the everyday experiences, a bit better with trusted and innovative products that are safe, durable and designed to grow with your child.
Our Story
From the very beginning, Graco has been making lives easier for parents through innovation. Originally founded in 1942 as Graco Metal Products, our story really began in 1955 when engineer Rex Thomas dreamed up the Swyngomatic, our company's first baby product and the world's first automatic baby swing. One summer evening, Rex saw his wife using a piece of string to rock their baby in a swing. Inspired by her resourcefulness and creativity, he collaborated with Graco engingeer, David Saint, to bring the Swyngomatic to life.
They figured they'd sell 10,000 products, but they clearly underestimated how much parents would love this soothing solution. Millions were sold and Graco quickly became one of the world's leading manufacturers of baby gear.
Our Innovations
Pack 'n Play®
Innovation runs in the Graco family! Nate Saint, son of Swyngomatic engineer David Saint, invented this portable playard that has helped millions of families keep their little ones safe and soothed.
The First Travel System
In 1998, Graco launched the world's first travel system. This innovation allows parents to connect an infant car seat to their pushchair with one simple click, making it easier to get out and about with a newborn.
A Multi-stage Highchair
Graco has always belived in creating durable products that grow with your child. The Blossom™ 4-in-1 highchair was the first of its kind to transition from an infant highchair to a booster seat for big kids.
A 4-in-1 Car Seat
In an effort to create one car seat that's suitable from birth to age 12, Graco launched the first 4-in-1 car seat in 2014. Many of our car seats were inspired by the innovation that came from 4Ever®.
Safety
We know that when you become a parent, your first responsibility is to keep your little one safe and protected. That's why we test all of our products, from swings to pushchairs to car seats, beyond industry safety standards. At Graco, our job is to protect your most precious cargo.
Our engineers are constantly innovating to make our car seats as safe as possible with features such as Safety Surround™ Side Impact Protection, interchangeable TrueShield™ side impact protection pods, colour-coded installation indicators and more. To give you extra peace of mind, we ensure all our car seats come with an installation video so you can make sure your little one is safe and secure.
Safety
The Environment
The Environment
We are committed to protecting the environment and ensuring that your little ones have a safe place to live and play — even after they've grown out of all their baby products. Between 2016 and 2021, our factories reduced greenhouse emissions by 34.2%, decreased water use by 56.6% and recycled 74.5% of our water. We are determined to continue on this path as we create a more sustainable world together.
Recycled water by
74.5%
Reduced greenhouse emissions by
34.2%
Decreased water by
56.6%
Award-winning Products
Since 2019, Graco has received 41 product & parent awards from respected organizations like Mother & Baby, Made for Mums, Bizzie Baby and Loved by Parents. Not only that, but various car seats within our range have been given great scores by ADAC, a German automobile club and independent consumer protection agency that sets the standard for safety in car seats.
Discover our ADAC tested car seats here